Pouring valuable time and money into developing it and was one hurdle, but selling it was another. There were no proven market examples to estimate revenues. It was nothing short of gamble, even if the design was endorsed by the world’s best freeskier.

Blatant exaggeration and exaggerated boasting revolved around the day’s powder skiing before the topic finally landed on the ‘ultimate ski design.’ Then within a matter of minutes, the secret to powder skiing was sketched out on a bar napkin for all to see….

Competitive big mountain freeriding is not for the faint of heart. It’s one thing to slowly work your way down an extreme line riding safely and comfortably. It’s another to lay down a competition run.

The 360 is another staple in every competitive freerider’s diet. Learning how to throw one in a big mountain environment can be quite the challenge. Working up to them is important, building your skills and confidence safely before hucking it all the way home.

Life offers so many chances to just cut corners and not to do that last rep, last drill, last lap. Countless opportunities when no one is looking for them to stray from proper form, lose their focus and forget the true value of consistency and completeness.

Michael Mawn, “It’s so good to be back here; this is my favorite stop, and the fans are so welcoming. An avalanche took out my planned line, and so I had to pick out another one, which I was a bit on edge about. But I found some good snow and went full throttle –…”